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Degrees:
THE UNIVERSITY OF CONNECTICUT Storrs, CT
Ph.D., Sociocultural Aspects of Sport 1993-1997
THE UNIVERSITY OF FLORIDA Gainesville, FL
Completed 24 graduate credits in Sport Administration 1989-1991
WESLEYAN UNIVERSITY Middletown, CT
B.A., Intellectual History 1981-1986
Accomplishments and Interests:
Principal 2005-present
Madison Sports Marketing Harrisonburg, VA
Provide data-based sports marketing consulting to sport
properties and sponsors.
Conduct the NASCAR Sponsorship Study, an annual telephone survey
of 1000 NASCAR
fans that examines sponsorship effectiveness.
Clients include UPS, Home 123, the Business Software Alliance,
and Roush Racing.
Vice President, Research 2002-2003
Ogilvy Public Relations Worldwide NY, NY
Directed research operations for a top ten public relations
agency.
Trained account staff in research principles and junior research
staff in research procedures.
Supervised and presented the first national study about HIV/AIDS
vaccine awareness.
Vice President, Research 2000-2002
The Bonham Group Denver, CO
Directed research operations for a sports marketing consultancy.
Increased annual revenue from $350,000 to over $700,000 in two
years.
Promoted from Research Manager.
Clients included Miller Brewing Co., the LPGA, the Atlantic Coast
Conference, Mervyn’s,
the East Coast Hockey League, Office Depot, and W.W. Grainger & Co.
Senior Research Manager 1998-1999
Interpublic Group (IPG) NY, NY
Directed all international research, including a ten-country
sports poll. Clients included
General Motors, the NFL, and Zurich Financial Services.
EXTERNAL FUNDING
DeGaris, L. (2005-2006). NASCAR Sponsorship Study Custom Report. The
Home Depot.
$15,000.
DeGaris, L. (2004-2005). NASCAR Sponsorship Study Custom Report.
United Parcel Service.
$15,000.
DeGaris, L. (2004-2005). NASCAR Sponsorship Study Custom Report.
Gatorade. $10,000.
DeGaris, L. (2004-2005). NASCAR Sponsorship Study Custom Report.
ESPN. $15,000.
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